In this episode of Measurement Talks, we dive into the latest in digital marketing news, focusing on two significant topics: TikTok attribution and the reliability of Facebook's attribution model. We discuss the intriguing results of a spicy poll on the trustworthiness of Facebook's data. Additionally, we address the recent issue of users being consistently logged out of their Facebook accounts, highlighting the discovery that a Google Chrome extension was the culprit. Our guest shares personal experiences with the problem and how it was ultimately resolved, underscoring the importance of being cautious with the browser extensions you install. Tune in for an insightful discussion on these pressing matters in the world of online marketing.
Timestamps
[00:00:36] Facebook logout issue.
[00:04:54] E-com SaaS opportunity.
[00:10:07] TikTok attribution issues.
[00:15:48-00:15:59] Cross-device tracking benefits.
[00:20:16-00:20:26] TikTok attribution strategies.
[00:24:29] Match market testing.
[00:27:15] Meta attribution debate.
[00:31:00] Meta ad performance discrepancy.
[00:37:01] Navigating Ad Performance.
[00:40:54] Incrementality vs. Attribution.
[00:43:58] Facebook ad spend logic.
[00:47:01] Certainty in Marketing.
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider of online digital identity, and directly helped scale many measurement and attribution programs for the ad tech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enables content-native shopping that has no attribution loss.
In this episode of Measurement Talks, we dive into the latest in digital marketing news, focusing on two significant topics: TikTok attribution and the reliability of Facebook's attribution model. We discuss the intriguing results of a spicy poll on the trustworthiness of Facebook's data. Additionally, we address the recent issue of users being consistently logged out of their Facebook accounts, highlighting the discovery that a Google Chrome extension was the culprit. Our guest shares personal experiences with the problem and how it was ultimately resolved, underscoring the importance of being cautious with the browser extensions you install. Tune in for an insightful discussion on these pressing matters in the world of online marketing.
.svg)
.svg)
In this episode of Measurement Talks, we dive into the latest in digital marketing news, focusing on two significant topics: TikTok attribution and the reliability of Facebook's attribution model. We discuss the intriguing results of a spicy poll on the trustworthiness of Facebook's data. Additionally, we address the recent issue of users being consistently logged out of their Facebook accounts, highlighting the discovery that a Google Chrome extension was the culprit. Our guest shares personal experiences with the problem and how it was ultimately resolved, underscoring the importance of being cautious with the browser extensions you install. Tune in for an insightful discussion on these pressing matters in the world of online marketing.
Timestamps
[00:00:36] Facebook logout issue.
[00:04:54] E-com SaaS opportunity.
[00:10:07] TikTok attribution issues.
[00:15:48-00:15:59] Cross-device tracking benefits.
[00:20:16-00:20:26] TikTok attribution strategies.
[00:24:29] Match market testing.
[00:27:15] Meta attribution debate.
[00:31:00] Meta ad performance discrepancy.
[00:37:01] Navigating Ad Performance.
[00:40:54] Incrementality vs. Attribution.
[00:43:58] Facebook ad spend logic.
[00:47:01] Certainty in Marketing.
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider of online digital identity, and directly helped scale many measurement and attribution programs for the ad tech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enables content-native shopping that has no attribution loss.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Uncover marketing measurement secrets with expert insights.
.svg)
.svg)
.svg)
.svg)
.svg)
