How do I design incrementality studies if I’m just a small brand, but want to grow thoughtfully?

About this episode:

In this episode we describe how to design an experiment to study the effectiveness of your marketing. Specifically we’ll talk about when how how to use incrementality and how that fits in to when you should deploy a certain type of measurement.

In this episode we describe how to design an experiment to study the effectiveness of your marketing. Specifically we’ll talk about when how how to use incrementality and how that fits in to when you should deploy a certain type of measurement.

About this episode:

In this episode we describe how to design an experiment to study the effectiveness of your marketing. Specifically we’ll talk about when how how to use incrementality and how that fits in to when you should deploy a certain type of measurement.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Key takeaways

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

attribution • experimentation • modeling • marketing •
attribution • experimentation • modeling • marketing •
attribution • experimentation • modeling • marketing •
attribution • experimentation • modeling • marketing •