On this episode the hosts discuss the impact of changes in the ecosystem on measurement. They talk about Facebook's announcement of offline conversions being integrated into the platform for a better feedback loop and performance optimization. They delve into the benefits of this development for retailers and D2C businesses, and how it could improve in-store sales tracking and data attribution. The hosts also touch on their personal experiences and use-cases with offline events and aggregates events manager.
TIMESTAMPS
[00:00:22] Offline conversions on Facebook.
[00:03:52] Facebook's forced checkout experience.
[00:07:25] Facebook's low CAC.
[00:11:05] Measuring cross-channel impacts.
[00:14:43] Retail media and point-of-sale data.
[00:18:40] Overspending $40k in ads.
[00:22:52] Recovering from ad revenue loss.
[00:28:19] Optimized Cost Per Impression.
[00:31:18] Facebook's ad auction recovery.
On this episode, the hosts discuss the impact of changes in the ecosystem on measurement. They talk about Facebook's announcement of offline conversions being integrated into the platform for a better feedback loop and performance optimization. They delve into the benefits of this development for retailers and D2C businesses, and how it could improve in-store sales tracking and data attribution. The hosts also touch on their personal experiences and use-cases with offline events and aggregates events manager.
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On this episode the hosts discuss the impact of changes in the ecosystem on measurement. They talk about Facebook's announcement of offline conversions being integrated into the platform for a better feedback loop and performance optimization. They delve into the benefits of this development for retailers and D2C businesses, and how it could improve in-store sales tracking and data attribution. The hosts also touch on their personal experiences and use-cases with offline events and aggregates events manager.
TIMESTAMPS
[00:00:22] Offline conversions on Facebook.
[00:03:52] Facebook's forced checkout experience.
[00:07:25] Facebook's low CAC.
[00:11:05] Measuring cross-channel impacts.
[00:14:43] Retail media and point-of-sale data.
[00:18:40] Overspending $40k in ads.
[00:22:52] Recovering from ad revenue loss.
[00:28:19] Optimized Cost Per Impression.
[00:31:18] Facebook's ad auction recovery.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Uncover marketing measurement secrets with expert insights.
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