In this episode, the hosts discuss the impact of Facebook shops on e-commerce marketing and measurement. They touch on two viral tweets that raised concerns about Facebook's impact on brand websites and discuss their own experiences with Facebook web and shop optimization campaigns. They share their success with these campaigns, including spending upwards of $26,000 per day on one campaign alone. The hosts highlight the importance of testing and scaling these campaigns to drive sales and improve performance.
CHAPTERS
[00:00:27] Impact of Facebook shops.
[00:04:33] Facebook Discount Controversy.
[00:07:26] The future of Meta Shops.
[00:11:14] Shopify vs. Salesforce conversion rates.
[00:14:45] Meta Pay vs Shop Pay.
[00:19:53] Google Analytics 4 feedback.
[00:22:31] Marketing and finance marriage.
[00:24:56] Contribution Margin Dollars.
[00:28:14] Profitability over top line.
[00:31:36] Financial Awareness and PNL.
In this episode, the hosts discuss the impact of Facebook shops on e-commerce marketing and measurement. They touch on two viral tweets that raised concerns about Facebook's impact on brand websites and discuss their own experiences with Facebook web and shop optimization campaigns. They share their success with these campaigns, including spending upwards of $26,000 per day on one campaign alone. The hosts highlight the importance of testing and scaling these campaigns to drive sales and improve performance.
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In this episode, the hosts discuss the impact of Facebook shops on e-commerce marketing and measurement. They touch on two viral tweets that raised concerns about Facebook's impact on brand websites and discuss their own experiences with Facebook web and shop optimization campaigns. They share their success with these campaigns, including spending upwards of $26,000 per day on one campaign alone. The hosts highlight the importance of testing and scaling these campaigns to drive sales and improve performance.
CHAPTERS
[00:00:27] Impact of Facebook shops.
[00:04:33] Facebook Discount Controversy.
[00:07:26] The future of Meta Shops.
[00:11:14] Shopify vs. Salesforce conversion rates.
[00:14:45] Meta Pay vs Shop Pay.
[00:19:53] Google Analytics 4 feedback.
[00:22:31] Marketing and finance marriage.
[00:24:56] Contribution Margin Dollars.
[00:28:14] Profitability over top line.
[00:31:36] Financial Awareness and PNL.
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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